— Creative Director

Italianism 2016 - Fall

Italianism 2016: The Word DEsign edition

This is the artwork I designed for Italianism 2016, The Word Design Edition (in partnership with Accademia della Crusca, the most important center of scientific research dedicated to the study and promotion of Italian language).
"Memoria" is the word that has been assigned to me. 
I mixed up together the word "Memoria" (memory in Italian language) with the word "Meme" and I created a neologism: Memeria, the memory of our times. 
The optical artwork shows what I think about this new word.

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